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Cracking Mobile Ad Effectiveness:
How We Did It and What We Learned
Mobile apps have skyrocketed in popularity in the past year— surpassing the mobile web in terms of both the number of users and time spent by consumers. It’s now critical for marketers to have relevant metrics on the branding impact of their mobile in-app marketing campaigns.
Join us to learn how Nielsen is addressing the problem of mobile brand measurement for ad effectiveness, and hear early learnings from Zynga, YuMe and Flurry who are extending their online campaigns into the mobile space.
Date: Wednesday, March 13th
Time: 11:00am - 12:00pm pacific / 2:00pm - 3:00pm eastern
Jeff Smith, SVP, Product Leadership, Ad Effectiveness, Nielsen (formerly CMO, Vizu)
Ed Haslam, SVP, Marketing, YuMe
Julie Shumaker, VP, Ad Sales, Zynga
Art Prateepvanich, Dir, Product Marketing, Flurry
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