INDUSTRY STUDY: Paid Social Media Advertising:
Market Update and Best Practices
Social media has grown exponentially. One out of every 7 people in the world has a Facebook page. Nearly 4 in 5 active internet users visit social networks and blogs.
Consumers are adopting the medium with purpose and accordingly, marketers are flocking to the medium however, they are approaching with caution. Marketers are increasing budgets and using social media in conjunction with other advertising channels, but ROI continues to be a question.
For this survey, we focused specifically on what marketers were doing around paid social media advertising. We will share the results of a recent survey in which more than 500 digital executives weighed in on their Paid Social Media Advertising strategies. Highlights of the survey include:
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