WEBCAST:  Optimizing Integrated Multi-Screen Campaigns

Join the ANA and Nielsen as we discuss the results of our recent industry survey on multi-screen advertising effectiveness. Topics include:

  • An industry view of the current state of multi-screen advertising: where it is, and where it’s going
  • Challenges to integrated advertising: planning, execution, and measurement
  • The measurement wish list for multi-screen campaigns: metrics that matter

Date: November, 21, 2013
Time: 10:00 am - 11:00 am Pacific / 1:00 pm - 2:00 pm Eastern

Jeff Smith, SVP Global Solutions Marketing & Product Leadership, Nielsen

Bill Duggan, Group Executive Vice President, Association of National Advertisers

Expected Duration: 1 hour

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